AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Ultracasual iOS Games in the US
Explore the Q1 2021 performance trends of the leading ultracasual iOS games in the United States. Sensor Tower provides a glimpse into the download and active user metrics for these popular titles.
Despite a competitive market, ultracasual games continue to engage and attract users on the iOS platform. Sensor Tower offers detailed insights into the performance of these games. Here's a look at how the top ultracasual iOS games fared in the United States during the first quarter of 2021.
Jelly Dye: Satisfying ASMR Game from AI Games FZ saw a significant spike in downloads, reaching a peak of 570K in the third week of January before gradually declining to 187K by the end of March. The weekly active users followed a similar trend, surging to 779K in early February and then dipping to 455K towards the quarter's end.
The revenue for Jelly Dye initially started at zero but saw growth, peaking at $5.3K in the last week of March. This growth reflects a rising interest in the game's in-app purchases or ad revenue generation.
Perfect Wax 3D: ASMR Makeover, also from AI Games FZ, experienced its highest download numbers in mid-January with 467K downloads, followed by a steady decrease to 66K by the end of March. Weekly active users mirrored this pattern, starting at 583K and then falling to 96K. Revenue figures were modest, peaking at $750 in late January and then flattening out, indicating the game might be relying more on ad-supported gameplay rather than in-app purchases.
Crazy Labs' Acrylic Nails! maintained a consistent download rate throughout the quarter, starting at 307K and ending at 115K. The weekly active users showed an upward trend in March, reaching 357K, which suggests the game managed to retain and possibly engage a growing user base over time.
Magic Slime: Antistress & ASMR by Finger Art Games showed remarkable revenue figures, starting at $50K and growing to $100K by the end of March. Downloads for Magic Slime peaked at 135K in mid-February but saw a decline to 32K by the quarter's end. Active users reached their highest at 192K in late February, before decreasing to 70K.
Lastly, Slime Simulator Fluid Games by Marrisa Wei also displayed a significant revenue increase, starting at $3.7K and rising to $107K in the last week of March. Downloads saw a major boost in mid-February with 203K, followed by a gradual decrease to 59K. The active users peaked at 173K in mid-February and remained relatively stable, ending the quarter at 165K.
For more detailed insights and analysis, Sensor Tower's platform offers in-depth data on the ultracasual gaming market.
